Ms. Ana Sofia Coelho

Ms. Ana Sofia Coelho is an Adjunt Professor at the Department of Business and Legal Sciences, of the School of Communication, Administration and Tourism of Polytechnic Institute of Bragança (Portugal), where she teaches several courses in marketing and communication areas. She is a researcher at GOVCOPP (Research Unit on Governance, Competitiveness and Public Policies of University of Aveiro). She holds a PhD in Business Sciences by University of Minho, a Master in Marketing from the University of Portucalense and a Degree in International Business from Barry University, Miami, EUA. Her main research interests include Marketing and Higher Education, Consumer Behavior, Marketing and Strategy, Family Business, and Sustainability Marketing.